Marketing News

Beachwaver Expands Brick & Mortar Retail with Target

Viral brand with huge TikTok presence will have its hair care products and hot tools stocked together.

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By: Christine Esposito

Editor-in-Chief

Beachwaver’s hair care products and hot tools are now stocked at Target stores nationwide and online at Target.com. “The partnership with Target is a testament to a genuine collaboration and shared vision,” said Sarah Potempa, celebrity hairstylist and co-founder. “The team at Target has been incredibly supportive in working with us as a self-funded, female-founded brand. They recognized our innovative social media strategy and helped bring our brand story to life in their stores. We’re beyon...

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